Benefits:
E-marketing is a cost-effective way to reach new customers, keep in touch with your existing customers and maintain your supporters' base.
Use the tool to project the image of an organization that keeps with the latest technology and uses it to its advantage. Send out special promotions, birthday & anniversary greetings, industry news, updates from your organization and more.
Benefit highlights:- Easy-to-create newsletters and e-mails, using professionally designed templates (or build your own)
- Date-driven e-mails: Set the tool to automatically send birthday and anniversary greetings, renewal notices, follow-ups and more
- Track results: How many e-mails were opened? How many prospects followed with a visit to your web site? How many e-mails were forwarded to new prospects? These, and other reports, will tell you how well the campaign is doing and what the ROI is
- Keep the list accurate: Bounced e-mails are automatically deleted and recipients have the opportunity to "Opt Out" (the latter is actually a US legal requirement)
- Auto-responders automatically send emails to new subscribers
- Expand your list by including "Tell a Friend" and "Subscribe to our List" buttons on your website
- A/B Testing: Compare the effectiveness of two different e-mail or newsletter copy by sending different versions to your subscribers (the software will randomly split the list, and later track performance reports
- SPAM law compliance: The system will ensure that you are a legitimate e-marketer and not a spammer, by helping you adhere to US SPAM laws